SafeLease and The Storage Center Launch Automated Tenant Insurance Platform

In May 2025, SafeLease, a leading provider of self-storage owner and tenant insurance solutions announced a strategic partnership with The Storage Center, a rapidly expanding regional operator boasting over 67 facilities in six states. The collaboration integrates SafeLease’s fully automated tenant insurance platform into The Storage Center’s operations, streamlining enrollment, simplifying claims processing, and providing transparent revenue reporting. Since implementation, The Storage Center has seen a 60% increase in tenant insurance program revenue, underscoring the significant operational and financial advantages of the alliance.

SafeLease’s platform automates the entire insurance lifecycle, beginning with seamless tenant enrollment. Traditionally, storage operators have relied on manual paperwork or third-party agents to enroll renters, resulting in missed opportunities and administrative bottlenecks. SafeLease eliminates these friction points by embedding enrollment at move-in, ensuring every eligible tenant is offered coverage and dramatically improving participation rates. For The Storage Center’s managers—who juggle facility oversight, customer service, and leasing responsibilities—this automation reduces back-office workload and frees up time to focus on customer relations and facility operations.

Beyond enrollment, the partnership enhances claims resolution. By centralizing data and adopting standardized electronic workflows, SafeLease accelerates processing times, reduces errors, and improves communication between tenants, facility staff, and underwriters. The Storage Center’s customers benefit from faster claim turnarounds when items are lost or damaged, while operators gain real-time visibility into outstanding and resolved claims across all locations. This level of transparency, previously difficult to achieve with disparate manual processes, allows executives to make data-driven decisions, identify trends, and adjust coverage offerings or pricing strategies proactively.

Central to the integration is a robust reporting dashboard that consolidates performance metrics and revenue insights. The Storage Center’s leadership team can now access live data on insurance enrollment percentages, premium revenue, and claims history via an intuitive web interface. This visibility supports more accurate forecasting, budget planning, and shareholder reporting—capabilities typically reserved for large, publicly traded REITs. The Storage Center’s 60% revenue uplift from tenant insurance highlights the partnership’s immediate bottom-line impact, while also demonstrating the strategic value of leveraging technology to monetize ancillary services.

“The partnership is a win-win for our customers and our operations,” said Robby Piper, Principal of The Storage Center. “SafeLease’s technology allows us to automate compliance, reduce administrative workload for our managers, and elevate the overall customer experience. We’re always looking for partners who understand the storage industry and deliver real, measurable value—SafeLease delivers on both fronts.” Piper emphasized that as The Storage Center continues its regional growth, scalable operational platforms like SafeLease will be essential to maintain service quality across a geographically diverse portfolio.

SafeLease CEO Steven Stein echoed this sentiment: “We’re thrilled to partner with The Storage Center—a company actively shaping the future of regional storage operations. This collaboration underscores our commitment to giving operators of all sizes access to REIT-grade capabilities.” Stein pointed out that SafeLease’s automation-driven approach has already generated over $1 billion in enterprise value for facility owners nationwide, demonstrating the platform’s scalability and versatility across different market segments.

The alliance between SafeLease and The Storage Center reflects a broader industry trend toward digital transformation. As consumer expectations evolve, renters demand convenience, speed, and transparency in all interactions—including insurance. Storage operators that fail to modernize risk-management processes risk leaving revenue on the table and creating customer frustration. By contrast, operators who adopt automated insurance platforms can enhance tenant satisfaction, drive incremental revenue, and establish differentiated service offerings in a competitive market.

Looking ahead, both SafeLease and The Storage Center plan to deepen their collaboration. The Storage Center anticipates rolling out additional program features—such as customizable coverage add-ons, dynamic pricing based on unit type, and integrated loss-prevention education modules—in the coming months. Meanwhile, SafeLease continues to refine its platform with AI-driven analytics and mobile-first interfaces to further streamline the tenant experience. Together, the partners aim to set a new standard for insurance integration in self-storage, one where technology and data enable superior outcomes for operators and customers alike.